Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Christina Saenger, Veronica L. Thomas, Jennifer Wiggins Johnson
| Year of publication: |
2013
|
|---|---|
| Authors: | Saenger, Christina ; Thomas, Veronica L. ; Johnson, Jennifer Wiggins |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 11, p. 959-970
|
| Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Motivation | Messung | Measurement | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206848