Consumption of bottled water at the bottom of the pyramid : who purchases first?
Rachel Howell, Kinsuk Mani Sinha, Natascha Wagner, Neelke Doorn, and Cees van Beers
| Year of publication: |
2020
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|---|---|
| Authors: | Howell, Rachel ; Sinha, Kinsuk Mani ; Wagner, Natascha ; Doorn, Neelke ; Beers, Cees van |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 1, p. 31-50
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| Subject: | emerging markets | consumption | BoP consumers | bottled water | sub-Saharan Africa | Konsumentenverhalten | Consumer behaviour | Subsahara-Afrika | Sub-Saharan Africa | Wasserversorgung | Water supply | Schwellenländer | Emerging economies | Niedrigeinkommen | Low income | Privater Konsum | Private consumption | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146719866890 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159129