Consumption tribes and collective performance
Year of publication: |
2018
|
---|---|
Authors: | Cova, Bernard ; Shankar, Avi |
Published in: |
Consumer culture theory. - Los Angeles : SAGE, ISBN 1-5264-2072-4. - 2018, p. 87-106
|
Subject: | Consumer tribes | Brand community | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
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