Consumption tribes and collective performance
Bernard Cova, Avi Shankar
| Year of publication: |
2018
|
|---|---|
| Authors: | Cova, Bernard ; Shankar, Avi |
| Published in: |
Consumer culture theory. - Los Angeles : SAGE, ISBN 1-5264-2072-4. - 2018, p. 87-106
|
| Subject: | Consumer tribes | Brand community | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012030003