Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR)
Ismah Osman, Junainah Junid, Husniyati Ali, Siti Zahrah Buyong and Sharifah Zannierah Syed Marzuki and Nor'ain Othman
| Year of publication: |
2024
|
|---|---|
| Authors: | Ismah Osman ; Junainah Junid ; Husniyati Ali ; Siti Zahrah Buyong ; Sharifah Zannierah Syed Marzuki ; Othman, Nor'ain |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 3, p. 682-719
|
| Subject: | Customer loyalty | Image | Muslim-friendly | Muslim-friendly accommodation | Satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Malaysia | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Urlaubsverhalten | Holiday behaviour | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-09-2022-0245 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014520450