Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Eduardo Oliveira; Emese Panyik
| Year of publication: |
2015
|
|---|---|
| Authors: | Oliveira, Eduardo ; Panyik, Emese |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 1, p. 53-74
|
| Subject: | Co-creation | content analysis | destination branding | digital challenge | Protugal | tourism | Markenführung | Brand management | Destinationsmanagement | Destination management | Portugal | Kundenintegration | Customer integration | Tourismusmarketing | Tourism marketing | Digitalisierung | Digitization | Social Web | Social web | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Online-Marketing | Internet marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010511165