Content dissimilarity and online review helpfulness : contextual insights
Shan Wang, Shubhashis Karmakar, Fang Wang, Yanli Pei
| Year of publication: |
2025
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|---|---|
| Authors: | Wang, Shan ; Karmakar, Shubhashis ; Wang, Fang ; Pei, Yanli |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 187.2025, Art.-No. 115068, p. 1-11
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| Subject: | Content dissimilarity | Contextual information | Online customer reviews | Online review helpfulness | Text analysis | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Personalisierung | Personalization | Social Web | Social web | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158171