Content is king : how SMEs create content for social media marketing under limited resources
Sascha Kraus, Johanna Gast, Moritz Schleich, Paul Jones, and Michael Ritter
| Year of publication: |
2019
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|---|---|
| Authors: | Kraus, Sascha ; Gast, Johanna ; Schleich, Moritz ; Jones, Paul ; Ritter, Michael |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 39.2019, 4, p. 415-430
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| Subject: | social media marketing | content creation | SMEs | Facebook | Online-Marketing | Internet marketing | KMU | SME | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146719882746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159017