Content is King : News Media Management in the Digital Age
| Year of publication: |
2015
|
|---|---|
| Authors: | Graham, Gary |
| Other Persons: | Greenhill, Anita (contributor) ; Shaw, Donald (contributor) ; Vargo, Chris J. (contributor) |
| Publisher: |
New York : Bloomsbury Publishing |
| Subject: | Subvention | Subsidy | Kommunikationsmedien | Communication media | Digitalisierung | Digitization | Medienmanagement | Media management | Digitale Medien | Digital media | Massenmedien | Neue Medien |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | Online-Ressource (257 S.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record Title Page; Copyright Page; Contents; Notes on the authors and co-authors; Part 1 Media community; Chapter 1 Content is King: Strategies for shaping media organizations; Dealing with disruptive innovation; The value of journalism; Inevitably things change; Media continues to be more microscopic; Enlarged awareness, the social era; Disruptive technologies in history; References; Chapter 2 News media and understanding their communities; A history of news content; What is Web 2.0 community news production?; News makers and social responsibility; Web 2.0, a disruption or a new logic? A Web 2.0 ecosystem for the newsA hybrid model for preserving the social influence within the Web 2.0 ecosystem; Conclusion; References; Chapter 3 Disruptive technologies and community engagement; The rise and fall of mass media; From disruptive technologies to disruptive consumer trends; Delivering community; Vertical and horizontal community; Media's new roles; Tactics: Learning from communities; What might a disruptive media company look like?; Conclusion; References; Chapter 4 The convergence of politics and entertainment: The politics of personal concern The "New" media environment: The development of digital technologies and the rise of entertainment stylesThe "New" sociopolitical environment: The context; The personal is political: How the convergence of politics of entertainment facilitates the politics of personal concern; Conclusion; References; Part 2 Finding value in a world of disruptive technology; Chapter 5 Establishing leadership and strategic management; Why some succeed and others fail; Types of local media; The area of influence; The three types of strategy; Content quality; The strategic criteria; The beginning of convergence? The defection of the advertisersCutting costs to survive; Niche strategy; Niche boundaries; Evening newspapers; Conclusion; References; Chapter 6 Value activities and newspapers; Why and how do readers value newspapers?; Measuring value; Value and cost; Value activities, value chains and VRIN; Valuable, rare, non-inimitable, and non-substitutable (VRIN); The customer matrix; Newspaper flow diagram; Magazines structure; Television; Radio; Internet publications; Conclusion; References; Chapter 7 Self-organizing digital news; Models of news-reporting organizations Reporting the news and "owning" the newsNews, nonnews, antinews; Co-creation and journalism; Curation versus reporting; Models for funding; Conclusion; References; Chapter 8 News consumption and cross-media synergies; Building synergy; The synergy model; Online service presence criteria; Control variable; Dependent variable; Advancing our synergy model; Key sample characteristics; Discussion of the model findings; Conclusion; References; Part 3 Experimenting with the audience; Chapter 9 Changing media policy environments and the production of news Media convergence and the changing context of news production |
| ISBN: | 978-1-62356-545-9 ; 978-1-62356-750-7 ; 978-1-62356-545-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041667