Content Marketing
Benedikt Berger, M.Sc., Johanna Staffler, B.Sc., Prof. Dr. Thomas Hess
| Year of publication: |
2016
|
|---|---|
| Authors: | Berger, Benedikt ; Staffler, Johanna ; Hess, Thomas |
| Published in: |
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation. - Hamburg : New-Business-Verl., ISSN 1613-0669, ZDB-ID 2142192-4. - Vol. 12.2016, 1, p. 48-52
|
| Subject: | Content Marketing | Owned Media | Formate | Glaubwürdigkeit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011641768