Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Xiaojing Zhang, Yulin Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Xiaojing ; Zhang, Yulin |
| Subject: | Content marketing | Independent value creation | Value co-creation | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Content Management | Content management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103629 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462164