Content promotion for online content platforms with the diffusion effect
Yunduan Lin, Mengxin Wang, Heng Zhang, Renyu Zhang, Zuo-Jun Max Shen
| Year of publication: |
2024
|
|---|---|
| Authors: | Lin, Yunduan ; Wang, Mengxin ; Zhang, Heng ; Zhang, Renyu ; Shen, Zuo-Jun |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 26.2024, 3, p. 1062-1081
|
| Subject: | approximation algorithms | diffusion modeling | online content | promotion optimization | Online-Marketing | Internet marketing | Innovationsdiffusion | Innovation diffusion | Digitale Plattform | Digital platform | Verkaufsförderung | Sales promotion | Content Management | Content management | Digitale Güter | Digital goods | Social Web | Social web | Theorie | Theory | Algorithmus | Algorithm | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2022.0172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014536796