Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Ann Handley & C. C. Chapman. [Foreword by David Meerman Scott]

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base

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Year of publication:	2011
Authors:	Handley, Ann
Publisher:	Hoboken, NJ. : Wiley
Subject:	Online-Marketing \| Internet marketing \| Content Management \| Content management \| USA \| United States \| Soziale Software
Description of contents:	Table of Contents [gbv.de]

Extent:	XXII, 282 S. Ill., graph. Darst.
Series:	New rules of social media series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Ratgeber ; Guidebook
Language:	English
ISBN:	0-470-64828-7 ; 978-0-470-64828-5 ; 978-0-470-94869-9 ; 978-0-470-94871-2 ; 978-0-470-94872-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009155046