Context Adoption in Mobile TV –New Ways to Increase Customer Acceptance

Studies about Mobile TV show that this way of television generally meets with user interest.Disagreement about technical standards, discrepancies between the actors in the mobile TV sectorand little user acceptance about the concrete Mobile TV offering are reasons for the failure of MobileTV in Germany. This paper presents a concept which addresses the requirements of the relevantMobile TV actors and uses context adoption to provide TV contents according to user needs.

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Year of publication:	2010-07-01
Authors:	Caus, Thorsten ; Christmann, Stefan ; Rudolph, René ; Hagenhoff, Svenja
Institutions:	Institut für Wirtschaftsinformatik <Göttingen> / Professur für Anwendungssysteme und E-Business
Subject:	Marketing \| marketing \| Verbraucherverhalten \| App <Programm> \| Application \| Medienwissenschaft \| media sciences

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Abstract
List of Figures
List of Abbreviations
1 Introduction
2 State of the Art
3 Usage Situations and Demands towards Mobile TV Appliances
3.1 Usage Situations and Implications of Mobile TV use
3.2 Requirements for Mobile TV Applications
4 Concept for a context-adaptive Mobile TV application
4.1 Technical concept
4.2 Architecture of the Mobile TV application
4.3 Limitations of the concept
5 Summary and Outlook
References

Persistent link: https://www.econbiz.de/10009128189