CONTEXT AND DIVERSITY IN THE COLABORATIVE STRUCTURE

The interpretation of information in collaborative structure is achieved through the existence of a common context. One element that we propose in this article is the "commercial filter" as an essential factor that can support a research of a collaborative innovation process. Researchers approach until now points out in structuring the collaborative networks the economic organizations as main initiators and participants. Organizations will shape the structure and process of creating and utilizing innovations in terms of their purpose: to achieve economic results related to profitability, outcomes necessary for shareholders remuneration. In addition, this perspective of "commercial filter" allows to be selected and used only those innovations that will be considered profitable by the organizations involved in collaboration.