Context and time in brand image constructions
Anne Rindell; Oriol Iglesias
| Year of publication: |
2014
|
|---|---|
| Authors: | Rindell, Anne ; Iglesias, Oriol |
| Published in: |
Journal of organizational change management. - Bingley : Emerald Group Publishing Limited, ISSN 0953-4814, ZDB-ID 645653-4. - Vol. 27.2014, 5, p. 756-768
|
| Subject: | Marratives | Image heritage | Context | Brand image | Image-in-use | Time | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010436764