Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews
| Year of publication: |
2011
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|---|---|
| Authors: | Hu, Ye ; Li, Xinxin |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 25.2011, 3, p. 123-134
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