Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
| Year of publication: |
2008
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|---|---|
| Authors: | Kim, Kyeongheui ; Meyers-Levy, Joan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2008, 6, p. 882-896
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