Context effects in the evaluation of business-to-business brand alliances
Stavros P. Kalafatis; Debra Riley; Jaywant Singh
| Year of publication: |
2014
|
|---|---|
| Authors: | Kalafatis, Stavros P. ; Riley, Debra ; Singh, Jaywant |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 2, p. 322-334
|
| Subject: | Context effects | Brand alliances | Assimilation | Valence | Experiment | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Bewertung | Evaluation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364517