Context in augmented reality marketing : does the place of use matter?
Simon von der Au, Philipp A. Rauschnabel, Reto Felix, Chris Hinsch
| Year of publication: |
2023
|
|---|---|
| Authors: | Au, Simon von der ; Rauschnabel, Philipp A. ; Felix, Reto ; Hinsch, Christian |
| Subject: | augmented reality | context | local presence | marketing | metaverse | plausibility |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21814 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432412