Context into text into context : marketing practice into theory, marketing theory into practice
Terry Smith and Tom Williams (University of Chester Business School, University of Chester, Chester, UK), Sid Lowe (Department of Marketing, University of Wollongong in Dubai, Dubai, United Arab Emirates), Michel Rod (Sprott School of Business, Carleton University, Ottawa, Canada) and Ki-Soon Hwang (Kingston Business School, Kingston University, Kingston-Upon-Thames, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Smith, Terry ; Williams, Tom ; Lowe, Sid ; Rod, Michel ; Hwang, Ki-Soon |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 7, p. 1027-1046
|
| Subject: | B2B marketing | Cartesian thought | Praxis | Theory-practice divide | Marketingtheorie | Marketing theory | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Theorie-Praxis-Verhältnis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2014-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447936