Contextual and methodological issues in COO studies
| Year of publication: |
2007
|
|---|---|
| Authors: | Bhaskaran, Suku ; Sukumaran, Nishal |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 25.2007, 1, p. 66-81
|