Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis
| Year of publication: |
2003
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|---|---|
| Authors: | Luo, Xueming ; Seyedian, Mojtaba |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 8.2003, 2, p. 95-118
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