Contextual Marketing: The Real Business of the Internet - An explosion of on-line technologies and unorthodox intermediaries will bring products and services to consumers when and where they need them. Herit's how businesses can prepare for the always-on future.
| Year of publication: |
2000
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|---|---|
| Authors: | Kenny, David ; Marshall, John F. |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 78.2000, 6, p. 119-127
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