Contextual perceived value? : investigating the role of contextual marketing for customer relationship management in a mobile commerce context
ThaeMin Lee and JongKun Jun
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, Thaemin ; Jun, Jongkun |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 13.2007, 6, p. 798-814
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752562