Contextual pricing : the death of list price and the new reality
Rob Docters ; John Hanson ; Cecilia Nguyen ; Michael Barzelay
| Year of publication: |
2012 ; 1st ed
|
|---|---|
| Other Persons: | Docters, Rob (contributor) |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Preispolitik | Kontextbezogenes System | Betriebliche Preispolitik | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [gbv.de] |
| Extent: | VI, 264 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-177246-4 ; 978-0-07-177246-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009414713