Contextual pricing : the death of list price and the new reality
Rob Docters; John Hanson; Cecilia Nguyen; Michael Barzelay
| Year of publication: |
c 2012 ; 1. ed.
|
|---|---|
| Authors: | Docters, Rob ; Hanson, John G. ; Nguyen, Cecilia ; Barzelay, Michael ; Docters, Robert G. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Preismanagement | Pricing strategy | Strategisches Management | Strategic management | Preispolitik | Kontextbezogenes System |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 264 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | The journey from product to contextContext and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company's database -- An enabling systems architecture -- Creative pricing. The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return: introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and mis-steps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company's database -- An enabling systems architecture -- Creative pricing. |
| ISBN: | 0-07-177246-4 ; 978-0-07-177246-4 ; 978-0-07-171841-9 ; 978-0-07-171841-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009419511