Contextualising site factors for feasibility analysis

This paper explores the utility of site analysis as one factor in determining the feasibility of a proposed development in relation to organisational objectives. Feasibility analysis models frequently include site analysis as one factor in the broader study. However, site analysis for site planning and design is generally presented under the assumptions of a more advanced stage of planning than can be admitted by the constraints imposed by a feasibility analysis in the pre-start up phase of a proposed development. Site analysis in the context of feasibility analysis requires a model that emphasises its capacity for making a 'go/no go' decision on a proposed development programme based on uncertainty, limited resources and multiple stakeholder interests. From the multiple criteria decision-making literature a method is developed and applied to determine the fitness of a site for supporting a proposed tourism development. Moreover, the proposed site analysis matrix and coding scheme provides practitioners with parameters that can inform subsequent site planning actions. While application of the concept bears limitations in quantitative measurement and spatial representation, the results suggest the proposed method for site analysis is beneficial and useful in the context of feasibility analysis.