Contingent response to self-customization procedures : implications for decision satisfaction and choice
Ana Valenzuela, Ravi Dhar, and Florian Zettelmeyer
| Year of publication: |
2009
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|---|---|
| Authors: | Valenzuela, Ana ; Dhar, Ravi ; Zettelmeyer, Florian |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 6, p. 754-763
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| Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003926924