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General Motors optimizes vehicle content for customer value and profitability
Wu-Smith, Peiling, (2023)
Developing business solutions from conjoint analysis
Simmons, Sid, (2000)
Simmons, Sid, (2001)
Continuous conjoint analysis
Wittink, Dick R., (2001)
The impact of business objectives and the time horizon of performance evaluation on pricing behavior
Keil, Sev K., (2002)
Keil, Sev K., (2001)