Continuous mobile banking usage and relationship commitment : a multi-country assessment
Year of publication: |
September 2015
|
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Authors: | Shaikh, Aijaz A. ; Karjaluoto, Heikki ; Chinje, Nathalie Beatrice |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 20.2015, 3, p. 208-219
|
Subject: | mobile banking continuous usage | post-adoption | Finland | South Africa | relationship commitment | Südafrika | Finnland | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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