Contracts, relationships and innovation in business-to-business exchanges
Monika Maria Möhring; John Finch
| Year of publication: |
2015
|
|---|---|
| Authors: | Möhring, Monika Maria ; Finch, John H. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 3/4, p. 405-413
|
| Subject: | Innovation | Interaction | Relationship | contract | Engineering servies | Lieferantenmanagement | Supplier relationship management | Vertrag | Contract | Vertragstheorie | Contract theory | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342306