Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty
Thanh Tiep Le, Huan Quang Ngo and Leonardo Aureliano-Silva
| Year of publication: |
2023
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|---|---|
| Authors: | Le Thanh Tiep ; Huan Quang Ngo ; Aureliano-Silva, Leonardo |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 8, p. 1868-1891
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| Subject: | Brand loyalty | Brand trust | Corporate social responsibility | SMEs' performance | Corporate Social Responsibility | KMU | SME | Markenführung | Brand management | Vertrauen | Confidence | Markentreue | Unternehmenserfolg | Firm performance | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-12-2020-1516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333942