Control-based channel governance and relative dependence
David I. Gilliland; Daniel C. Bello; Gregory T. Gundlach
| Year of publication: |
2010
|
|---|---|
| Authors: | Gilliland, David I. ; Bello, Daniel C. ; Gundlach, Gregory T. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 4, p. 441-455
|
| Subject: | Vertriebsweg | Distribution channel | Controlling | Management control | Governance-Ansatz | Governance approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008735694