Controllable Factors of New Product Success: A Cross-National Comparison
| Year of publication: |
1996
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|---|---|
| Authors: | Calantone, Roger J. ; Schmidt, Jeffrey B. ; Song, X.Michael |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 15.1996, 4, p. 341-358
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