Controlling and evaluating affiliates : an exploratory research in the education sector
Rainer Olbrich, Patrick Bormann, Christian Holsing
| Year of publication: |
2016
|
|---|---|
| Authors: | Olbrich, Rainer ; Bormann, Patrick ; Holsing, Christian ; Bormann, Patrick |
| Publisher: |
Hagen : FernUniversität in Hagen, Department of Business Administration and Economics |
| Subject: | Marketingkooperation | Marketing cooperation | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement | Clusteranalyse | Cluster analysis | Bildungseinrichtung | Educational institution | Konsumsoziologie | Kaufverhalten | Soziales Netzwerk | Electronic Shopping |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | II, 51 Seiten Illustrationen |
|---|---|
| Series: | Research papers from the Chair of Marketing. - Hagen : FernUniv. in Hagen, Dep. of Business Administration and Economics, ZDB-ID 2601881-0. - Vol. no. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012875444