Controlling marketing and the measurement of marketing effectiveness
Keith Ward
| Year of publication: |
2003
|
|---|---|
| Authors: | Ward, Keith |
| Published in: |
The marketing book. - Oxford [u.a.] : Butterworth-Heinemann, ISBN 0-7506-5536-4. - 2003, p. 504-530
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001725194