Controlling Measurement Errors in Models of Advertising Competition
| Year of publication: |
2000
|
|---|---|
| Authors: | Naik, Prasad ; Tsai, Chih-Ling |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 1, p. 113-124
|