Controlling the uncontrollable : managing your market environment
P. Rajan Varadarajan, Terry Clark and William M. Pride
| Year of publication: |
2009
|
|---|---|
| Authors: | Varadarajan, P. Rajan ; Clark, Terry Nichols ; Pride, William M. |
| Published in: |
Marketing strategy processes and tools. - Los Angeles [u.a.] : Sage. - 2009, p. 266-280
|
| Subject: | Marketing | Controlling | Management control | Kosten-Nutzen-Analyse | Cost-benefit analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836068