Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Alessandro M. Peluso, Cristian Rizzo, Giovanni Pino
| Year of publication: |
2019
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|---|---|
| Authors: | Peluso, Alessandro M. ; Rizzo, Cristian ; Pino, Giovanni |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 339-351
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| Subject: | Sports sponsorship | Controversial sponsorship | Sponsor moral appropriateness | Self-team connection | Sponsorship externalities | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Ethik | Ethics | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007248