Controversy in marketing theory : for reason, realism, truth, and objectivity
Shelby D. Hunt
| Year of publication: |
2003
|
|---|---|
| Authors: | Hunt, Shelby D. |
| Publisher: |
Armonk, NY [u.a.] : Sharpe |
| Subject: | Marketing | Philosophy and science | Marketingtheorie | Wissenschaftstheorie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 344 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7656-0931-2 ; 0-7656-0932-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004778531