Convergence and divergence in consumer behavior: implications for international retailing
| Year of publication: |
2002
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|---|---|
| Authors: | de Mooij, Marieke ; Hofstede, Geert |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 78.2002, 1, p. 61-70
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