Convergence or distinctiveness? : exploring how geographic location influences fan behavior in online fan communities
Blaine R. Huber, Matthew Katz, Bradley J. Baker, E. Nicole Melton
| Year of publication: |
2024
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|---|---|
| Authors: | Huber, Blaine R. ; Katz, Matthew ; Baker, Bradley J. ; Melton, E. Nicole |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 14.2024, 5/6, p. 627-647
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| Subject: | Communication accommodation theory | Nonlocal fans | Online fan community | Optimal distinctiveness theory | Textual analysis | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-02-2024-0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272575