Conversations with(in) the collective unconscious by consumers, brands, and relevant others
| Year of publication: |
2012
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|---|---|
| Authors: | Woodside, Arch G. ; Megehee, Carol M. ; Sood, Suresh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 5, p. 594-603
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