Converting freemium customers from free to premium - The role of the perceived premium fit in the case of music as a service
| Year of publication: |
2014
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|---|---|
| Authors: | Wagner, T. ; Benlian, Alexander ; Hess, Thomas |
| Institutions: | Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/66722/ Published in Electronic Markets (2014) |
| Source: |
Persistent link: https://www.econbiz.de/10010940751