Converting music streaming free users to paid subscribers : social influence or hedonic performance
Charlie C. Chen and Steven Leon, Makoto Nakayama
| Year of publication: |
2018
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|---|---|
| Authors: | Chen, Charlie C. ; Leon, Steven ; Nakayama, Makoto |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 14.2018, 2, p. 128-145
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| Subject: | music streaming service | critical mass | social influence | hedonic expectation | purchase intention | continuance intention | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Musikwirtschaft | Music industry | Streaming-Dienst | Streaming service | Musik | Music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2018.094870 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980099