Converting Web users to Web shoppers

There is an old direct marketing saying that half the population won’t buy mail order. It does not matter how much you reduce the perceived barriers, these people are that way out about the idea of mail order, you cannot convert them to its delights. It seems reasonable to assume that the same principle applies to e‐retailing.

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Year of publication:	2002
Published in:	Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 18.2002, 4, p. 10-12
Publisher:	MCB UP Ltd
Subject:	Internet \| Retailing \| Consumer attitudes \| Perception

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540210793419 [DOI]
Source:	Other ZBW resources

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