Cooperate or not? : strategic analysis of platform interactions considering market power and precision marketing
Weihua Liu, Yanjie Liang, Ou Tang, Victor Shi, Xinyun Liu
| Year of publication: |
2021
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|---|---|
| Authors: | Liu, Weihua ; Liang, Yanjie ; Tang, Ou ; Shi, Victor ; Liu, Xinyun |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 154.2021, p. 1-20
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| Subject: | Market power | Platform cooperation | Precision marketing | Strategic decision | Supply chain management | Marktmacht | Lieferkette | Supply chain | Theorie | Theory | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2021.102479 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275638