Cooperating for competing : a small Italian wineries' internationalisation strategy case study
Giuseppe Festa, Maria V. Ciasullo, Demetris Vrontis and Alkis Thrassou
| Year of publication: |
2017
|
|---|---|
| Authors: | Festa, Giuseppe ; Ciasullo, Maria V. ; Vrontis, Demetris ; Thrassou, Alkis |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 19.2017, 5, p. 648-670
|
| Subject: | wine business | wine marketing | wine internationalisation | small business | small wineries | terroir | region | collective strategies | networks | coopetition | Weinbau | Wine industry | KMU | SME | Italien | Italy | Wein | Wine | Unternehmensnetzwerk | Business network | Weinhandel | Wine trade | Australien | Australia | Koopetition | Coopetition | Internationaler Markteintritt | International market entry | Unternehmenskooperation | Inter-firm cooperation | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/GBER.2017.10004435 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011807082