Cooperation of small enterprises in a web-based tourism network : case of the Old Mail Road in Finland, Åland and Sweden
Arja Lemmetyinen & Reima Suomi
| Year of publication: |
2006
|
|---|---|
| Authors: | Lemmetyinen, Arja ; Suomi, Reima |
| Published in: |
Marketing efficiency in tourism : coping with volatile demand. - Berlin : Schmidt, ISBN 3-503-09724-4. - 2006, p. 119-129
|
| Subject: | Tourismuswirtschaft | Tourism industry | Unternehmensnetzwerk | Business network | Marketingkooperation | Marketing cooperation | Mobile Marketing | Mobile marketing | KMU | SME | Finnland | Finland | Schweden | Sweden | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003396393