Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents
Yong-Wu Zhou, Jicai Li, Yuanguang Zhong
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Zhou, Yong-Wu ; Li, Jicai ; Zhong, Yuanguang |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 75.2018, p. 97-117
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| Subject: | Cooperative advertising | Ordering | Risk aversion | Buyback | Stackelberg game | Lieferkette | Supply chain | Risikoaversion | Spieltheorie | Game theory | Werbung | Advertising | Lagerhaltungsmodell | Inventory model | Bestellung | Order | Risiko | Risk | Nash-Gleichgewicht | Nash equilibrium |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2017.02.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011781899